BIMA AWARD WINNER : Mobility and Leisure Travel: Silver

A lot of automotive companies are claiming to be 'the dog's...' But MINI have always been the go-to car of choice for canines...

THE IDEA

To truly convey MINI as the first UK dog friendly car retailer as certified by Dogs Trust, we handed the cameras over to the real customers...

I was lucky enough to write the script (with Selina Heathcote) for the iconic Dawn French.