BMW are all about Joy.

That's why for BMW’s first technology campaign we teamed up with Sky Arts to showcase its offerings as "working pieces of art." Alongside my creative partner, we created a campaign that used AI to bring art to life. We created stunning, evocative worlds that correlated with a certain feature — like brutalist architecture for Reverse Assist or renaissance clouds for the Panoramic Glass Sunroof — all designed to forge a deeper emotional connection between man and machine. This 12-month campaign reached over 15 million people in Q1 2023.